Project Description

GLOBAL CAMPAIGN FOR HILTON

To dispel the misconception that online travel agents offer the best rates, we created “Stop Clicking Around.” A global campaign, we encouraged consumers to book through Hilton to avoid hopelessly “clicking around” on third party websites.

The campaign launched across TV, print, digital media, cinema and out-of-home channels and was rolled out across the US, EMEA, APAC, LATAM and Canada.

THE BIGGEST GLOBAL ADVERTISING CAMPAIGN IN THE COMPANY’S 97-YEAR HISTORY, 4 MILLION NEW HILTON HONORS MEMBERS SIGNED UP IN 2016 AS A RESULT OF SEEING THE WORK. CONSIDERATION WENT UP 6% AMONG 13 BRANDS WITHIN THE HILTON WORLDWIDE PORTFOLIO AND THERE WAS 52% AWARENESS OF THE BENEFITS OF BOOKING DIRECT, VS 40% PRE-LAUNCH.